Golf balls with a club logo for your golf club or shop

Golf balls carrying your own club logo give your club a polished, recognisable image — in the shop, at member promotions or as a welcome gift for new members.

What you use them for

Think of sales in the club shop, a gift with a new membership, prizes at competitions or a small present at a club event. A ball with a club logo stays in circulation and keeps your club visible.

Which ball do you choose?

For the shop a recognisable brand is nice: a Titleist for the premium customer, a Pinnacle for the keener segment. That way you serve different members.

How to arrange it

Supply your club logo (preferably as a vector file), receive a digital print proof and, once approved, production follows. From 144 balls; larger quantities are better value. More at for golf clubs & tournaments.

A club crest usually carries too much detail

Plenty of golf clubs have a logo that began life as a coat of arms: a shield with a border, a date in small type, a fine drawing of a mill, an animal or a tree, and sometimes a ribbon carrying the club name. A mark like that works splendidly on a building, flag or letterhead. On a golf ball the available area is a fraction of that, and the fine lines fill in.

The answer is a separate print version of the same crest. Think of the shield without the surrounding lettering, heavier line weights and details left out. It still reads as your club, but made for the scale at which it is used. Have that version settled once and keep it in the club archive. What your file allows shows up in the digital proof; how to review one is covered under the digital proof.

Pinning down exactly what your club colours are

At clubs, the brand identity often turns out to be less settled than people assume. The green on the flag, the green on the website and the green on the club shirt all differ slightly, because different parties produced them over the years. For a print you make one choice, recorded as a PMS or Pantone code.

Do that before you enquire, not while you are reviewing the proof. Find out which code was agreed at the time, or make a deliberate choice now and record it as the club colour. Supply your logo as a vector file as well, preferably EPS, AI or PDF. How many colours you use is a separate decision; printing in one or more colours is possible and the exact options are confirmed on request. For the artwork requirements, see supplying your logo.

Ordering for the shop is stock management

Ordering for a club shop is a different exercise from a one-off event. You do not want to run dry halfway through the season, nor be left with a cupboard full at the end. So look at your own rhythm: when do sales happen, which months are busy, and how long between noticing stock run down and being able to restock?

Allow for the full lead time, not just production. After approval of the proof, production takes 5 to 15 working days, and the enquiry and approval phase comes before that. On a repeat order with an unchanged design that early phase is shorter, since most of it is already settled. So order well before the shelf is empty, and build the dispatch step into your planning via shipping and delivery.

Combining the club logo with sponsors or an anniversary

As soon as a sponsor or an anniversary year joins the design, its nature changes. Two marks side by side means both get smaller, precisely the direction you do not want on a small area. A couple of solutions work: the club logo on one side and the sponsor in a different position, or the club logo as the main element with a short line of text beneath it instead of a second symbol.

What works in your case depends on both logos and the model chosen, and is agreed in discussion. Arrange the sponsor's permission in advance too, and ask them for their own print file rather than taking a version from their website. For competitions and sponsored days, the context sits on golf clubs and tournaments.

Who decides within the club

A club order nearly always passes several people: the shop manager, a committee member, sometimes the brand identity group. It goes wrong when nobody formally makes the call and a fresh opinion arrives in the final week. Appoint one contact who makes the enquiry, gathers the proof comments and gives approval.

Record afterwards what was ordered: model, quantity, colour codes and which print version of the logo was approved. Committee members and volunteers come and go, and a note like that stops the next order starting from nothing. If you want to talk it through before committing, Mark will think it through with you — see about Mark or get in touch directly.